In association with Outside Television, RGTV produced and edited two hybrid branded content campaigns for Jeep. Featured across social media, broadcast and print, and focusing on the legendary Wrangler, each set of videos profiled a woman who embodies a core aspect of the iconic SUV’s brand.
EVOLUTION
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Featuring professional cyclist and blogger Ayesha McGowan, EVOLUTION was filmed in Atlanta and the surrounding countryside. Cuts were aired across all Outside Television platforms, including social, broadcast and print.
Jeep: Evolution - Director's Cut
Jeep: Evolution - Representation (:30)
Jeep: Evolution - Proof (:15)
Jeep: Evolution - At the Core (:15)
Jeep: Evolution - Independence (:30)
legacy
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LEGACY was an intimate look at the journey of melissa arnot reid, the first american woman to summit mt. everest and survive the descent without supplemental oxygen. Now a veteran mountaineer, she attempts to teach other to follow in her footsteps.